Russian
������TRIZ
(Theory of Inventive Problems Solving) & POLITICS
�����
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��������Public Relations secrets,"traps"
in competitive struggle, mechanisms of political career, application of
stratagems of fight - in the book by Sergey Faer:
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"METHODS
of STRATEGY and TACTICS of ELECTION CAMPAIGN"
Basic principles:
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Situations created by our competitor
for the good of himself can be transformed into OUR benefit instead.
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We convert seemingly damaging
situations, created by our competitor, into our ADVANTAGE; any action of
the competitor to harm us turns for our good
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Even the most insignificant
resource of election campaign can result in our VICTORY
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There is ALWAYS an opportunity
to achieve an election campaign's goal in the best way, i.e. to get the
maximal effect with the minimal expenses
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This book is intended:
- ����� � For those who is engaged
on election campaigns of the candidates for the presidents, for the governors
and for the deputies of various levels, as that:
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- Candidates
- Strategy developers
- Image-makers
- Public Relations experts
- Election campaigns managers
- The advisers for management
in crisis situations
Fragments of the book
in text format:
Some
large tactical methods used by Yeltsin's team for his "Yeltsin - president
1996-2000"election campaign
The list of
the first 25 tactical methods and stratagems
The Ideal Ultimatum:
Opponent himself carries out the requirements of Candidate
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�����������The Author of the book, Sergey
Faer -TRIZ- consultant
on advertising, Public Relations and election campaigns, developer of more
than thirty advertising campaigns for various firms and services. As part
of his career he has successfully organized fourteen election campaigns
in the past several years.
ALL MY BOOK - IS A COUNTERSTROKE
UPON THE "DIRTY"
ELECTION CAMPAIGNS ���
Where
to get the book (in Russia)
Responses of the readers
Our friends
Comments? Opinions? -
E-mail: [email protected]
The visitors who are not having of Electronic Mail, can:
http://webcenter.ru/~faers/
Copyright (c) Sergey Faer, 1999.
