�����Sergey Faer���� 40� Strategic
and tactical methods of an election campaign
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Stratagem 19
THE IDEAL ULTIMATUM
There would be the ideal situation for the Candidate if he could keep
his competitor "in leading strings". But such is hardly possible.
And maybe it is possible? Yes, if the requirements of the Candidate initially
correspond to the competitor's plan.
Formula
On purpose and publicly require from the competitor a performance of
those actions he was intending to execute by itself but had no time to
inform the MASS-MEDIA about it.
Often, though with variable success, this method is applying against
the very important persons and not necessary during election campaign.
Examples from presidential elections:
During elections of Russian president, in 1996, Grigory Yavlinsky,
leader of liberal Yabloko party, expected that there would be dismissals
in government. Really, it was important pre-election course of Yeltsin,
especially between the first and second rounds, whereas Yavlinsky was beforehand
with his requirement of key posts changing
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| 1 Screen image
of the applicant on Russian throne. The "Journalist", December
1991. |
... Our "investigation" has informed that Boris Yeltsin
would not participate in final TV-debate. Yeltsin had not yet declared
it publicly, just when Zhirinovsky, leader of LDPR (Liberal Democratic
Party of Russia), already begun to "milk" his refusal. For Zhirinovsky
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it was non-risk lottery. On the chance of Yeltsin's appearing on
TV-debate - it means that he has compelled by Zhirinovsky, if he does not
come - Zhirinovsky again will be right: �" Yeltsin simply was frightened!"
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- Mechanisms. Comments.
- 1. The competitor is putting into very inconsistent situation. Following
his own plans it seems as if he carries out the requirement of Candidate.
On the other hand either it's inconvenient to change the plans or it's
impossible in general.
- 2. There is a chance to provoke famous person on an attack.
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- The competitor himself carries out the requirements of the Candidate.
Nobody will disobey
Only give a command
To rain to fall
To birds to fly
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